One of the things I love helping my clients with is understanding how all the different pieces of their business fit together. For me its a bit like a jigsaw puzzle. Often we get so focused on the day to day tasks, we don’t have the time or the energy to take a step back and look at the big picture. But it can be really powerful when you do to get a sense of what that overall picture looks like. How do you do that? By creating a business blueprint!
How to create your business blueprint
Step 1 – Get it out of your head
This process can be very eye opening. For many of us, particularly solopreneurs, so much of our business just happens on autopilot without us even thinking about it. So getting it out of your head and onto paper is a great way to really understand all of the little pieces of the puzzle.
Have a brainstorming session, just get it all out of your head. Here are some questions to think about:
– What are all the things you do every day, week, month, or quarter?
– What are your different sales funnels, services and products?
– What are all the ways you create content?
– What apps or tools do you use in your business, and what do your use them for?
– What are the different ways you connect with and communicate with your audience?
Another option is to do a time and task audit. Keep a piece of paper nearby and every time you do something note it down. Do this for a week or so, and you’ll get a really good picture of all those tasks you’re doing.
Step 2 – Group them all together
Then take your brainstormed tasks, activities, systems and group them together into categories that make sense for your business.
Our businesses are made of up several key systems, including (but not limited to):
- Weekly, monthly, quarterly planning
- Project planning (launches, courses, events)
Customer relationship management
- Relationship management
Courses and digital products
- Course sign up and payment
- Content delivery
- Social Media
- Client payments
Step 3 – Map it out
This is the step where all the pieces of the puzzle start to come together. Start mapping out how all of your processes interconnect, how they impact on each other, what information needs to flow between them.
e.g. When a client books a session with you in your booking tool, and pays which goes into your bookkeeping system, and then you add them to your mailing list. Here you have 3 separate but related processes and applications that all interconnect with each other.
You can do this in a number of different ways, I personally love flowcharts (like seriously). I use an online flowchart tool draw.io to map out all my processes. Its free, and similar to Visio for those that may have used that in the past. It also works with Google drive so you can store all your drawings there.
For others you may wish to draw it all out on a bit piece of paper (I’m looking at you Chenae Carey :)), or use post it notes on the wall. It doesn’t matter how you do it, just do it in a way that works best for you.
And there you have it, your business blueprint! I like to review and update on a quarterly basis, to make sure its up to date and to take into account any changes to my business. That way as my business grows, I can ensure my systems and processes scale with it.
Above is a snapshot of what it could look like. If you’d like a full copy of an example business blueprint, add your details below and I’ll email you a copy.